Strategic management

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Course Strategic management (VVVKM24208) annotation

Strategic management course discusses implications of strategic management, business strategy, sources of competitive advantage, relationships between organization and competitive advantage, industry analysis, competition and market niches, competition in concentrated markets, entry in the market and competitive advantage, value creation in value chain, strategic management in changing environment, globalization and strategy, corporation strategy, strategy development process. Taking into consideration the peculiarities of contemporary strategies and analyzing international experience of organizations, the students are acquainted with the main models and tools of strategic management; the role of leadership is discussed; the factors impacting strategy are revealed; the problems and the means how to overcome these problems in order to successfully implement strategy are discussed.

Aim of course

To provide a theoretical background of strategic management and comprehensive understanding of the strategic management process. To provide the knowledge and develop skills to apply strategic analyticall tools, which would help to make efective decisions and implement successful actions. To develop practical skills of strategic management.

Learning outcomes: Will know strategic management theories which could be applied for assessment of business management processes, aiming to solve strategic management problems and selecting methods for scientific investigations. Will be able independently analyze, synthesize research data for business management aiming for harmony of social and economic processes.

Basic knowledge and skills required to study this course (if applicable): Fundamentals of Management.

Faculty and course volume in credits: A 6-credit course of study for the Master's degree in the Faculty of Business Management.

Course content

List of the Course lecture topics:

Introduction to the course 

Business strategy 

Competitive advantage

Organization and competitive advantage

Industry analysis

Competition and market niches

Competition in concentrated markets

Entry into market and competitive advantage

Value creation in value chain

Strategy in markets with demand side profit generation

Corporation strategy

Strategy implementation process

List of the Course exercise topics:

Analysis of external environment 

SWOT analysis, PEST analysis, competitiveness analysis 

Analysis of business cases

Analysis of business cases

Analysis of internal environment: VRIO method, analysis of financial ratios, SWOT analysis 

Analysis of business cases 

Development of strategic options and recommendations

Upon completion of the course with a positive assessment, a Certificate of Completion will be issued, which is transferable to any higher education institution. Upon completion of the course module without a final assessment, a certificate of completion of the course is issued.

The cost of the course is 469,00 Eur.