International Marketing and Communication (with Course Project)

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Course International Marketing and Communication (with Course Project) (VVVKM23201) annotation

During the course "International Marketing and Communication" students are introduced to the peculiarities, organization and theories of international marketing and communication, as well as to international marketing and communication strategies and their development methodologies. Students learn how to prepare and implement international marketing and communication strategies, analyse how to conduct marketing and communication research in international markets, and examine the international marketing and communication complex, the peculiarities of its structure and its possibilities of use on an international scale.

Aim of course

To acquire the theoretical knowledge and practical skills needed for independent work in the field of international marketing and communication.

Learning outcomes: On completion of the module, students will understand the concept and peculiarities of international marketing and communication and the relevant theories. They will be able to conduct marketing and communication research in international markets and apply market segmentation in geographical, regional and sectoral terms. Students will be able to prepare and implement international marketing and communication strategies, organize international marketing and communication activities, and apply e-marketing technologies on an international scale.

Basic knowledge and skills required to study this course (if applicable): To begin studies in this module, students need general knowledge of marketing and management principles, the basic laws of economics, and an understanding of the international business environment. Students should be able to analyse information, think critically, interpret data and argue their conclusions logically, as well as work with information sources.

Faculty and course volume in credits: A 9-credit course of study for the Master's degree in the Faculty of Business Management.

Course content

List of the Course lecture topics:

The concept and peculiarities of international marketing and communication, international marketing and communication theories and their peculiarities 

Marketing and communication research in international markets, segmenting markets in geographical, regional and sectoral terms and taking into account the social structure of society 

The complex of international marketing and communication and the peculiarities of its structure 

Strategies of international marketing and communication and their development methodologies 

The organization of international marketing and communication

E-marketing technologies and their international usage

List of the Course exercise topics:

Peculiarities of international marketing and communication in developing production and services in various sectors of the economy 

Peculiarities in EU markets; peculiarities in Asian, American and other non-European markets

Peculiarities in developing Lithuania's export

Peculiarities in developing various productions and multi-service business internationally

Upon completion of the course with a positive assessment, a Certificate of Completion will be issued, which is transferable to any higher education institution. Upon completion of the course module without a final assessment, a certificate of completion of the course is issued.

The cost of the course is 703,50 Eur.